Author: Birju Rao

Birju Rao Birju Rao (2 Posts)

Contributing Writer

University of Illinois at Chicago College of Medicine


Birju is currently a Class of 2017 medical student at the University of Illinois at Chicago College of Medicine. With a background in economics, he is particularly interested in the impact of internal organization in improving clinical outcomes and community health.




A Bias Towards Present: Why Investing in Personal Health is So Difficult, and Why Behavioral Economics Has the Answer

We have now entered a world where most the obviously good ideas are already taken. Someone has already invented the chair. Someone has already invented the desk. The spaces where innovation will occur now are in the crevices of where academic disciplines come together. By using paradigms from behavioral economics, I believe physicians and public health officials can utilize this interdisciplinary terrain to solve the U.S.’s current obesity problem. In the late 1970s, famous behavioral …

Birju Rao Birju Rao (2 Posts)

Contributing Writer

University of Illinois at Chicago College of Medicine


Birju is currently a Class of 2017 medical student at the University of Illinois at Chicago College of Medicine. With a background in economics, he is particularly interested in the impact of internal organization in improving clinical outcomes and community health.